Discoverability Signals
Check whether the product page exposes enough crawler-facing signals for search and AI systems to discover it reliably.
See whether AI shopping assistants can crawl, parse, and trust your product pages by checking schema, product data, content clarity, and crawler-facing signals.
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Audit Coverage
Check whether the product page exposes enough crawler-facing signals for search and AI systems to discover it reliably.
Review whether price, availability, brand, SKU, attributes, images, and variants are clear and consistent.
Evaluate Product, Offer, metadata, and schema consistency so AI systems do not have to guess what is being sold.
Find vague product copy that lacks the attributes, use cases, and buyer context answer systems need.
AI Retrieval Signals
AI shopping assistants need more than a crawlable title tag. They need product facts that can be extracted, compared, trusted, and used in a recommendation. This scan looks at whether the page gives LLMs and agentic shopping systems enough structured and semantic context to avoid guessing.
If critical product facts appear only after delayed JavaScript, blocked scripts, or app widgets, AI crawlers may collect an incomplete version of the product page.
Example signals
Crawler inputs: indexable URL, canonical, Product schema, rendered price, availability, robots.txtWhat to verify
AI shopping answers need concrete attributes, not only persuasive copy. The page should expose the facts a buyer would use to compare alternatives.
Example signals
Attributes: material, dimensions, compatibility, use case, size, color, warranty, included itemsWhat to verify
LLMs reconcile signals across headings, metadata, schema, reviews, and visible copy. Mixed naming makes it harder to identify the product entity confidently.
Example signals
Entity alignment: title, H1, Product.name, canonical, category, brand, SKUWhat to verify
Agentic shopping systems need enough confidence to answer buyer questions, compare options, and understand whether the item can actually be purchased now.
Example signals
Agent inputs: price, availability, return policy, shipping context, trust signals, product fitWhat to verify
Common Blockers
The product page has marketing copy, but not enough concrete attributes for comparison and recommendation.
Structured data misses important product, offer, review, inventory, or brand fields.
JavaScript, caching, app injection, or delayed rendering can make crawler-visible data differ from the page shoppers see.
Title, H1, canonical, metadata, JSON-LD, and visible page copy describe the product differently.
Workflow
01
Start with a high-value product where AI recommendations, organic search, or Shopping visibility matter.
02
Look at schema, attributes, semantic clarity, performance, security, and AI bot readability together.
03
Prioritize missing structured data, inconsistent offers, blocked crawl paths, and vague product descriptions.
FAQ
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